Marketing Specialist- Customer Engagement and Partnerships

Boston, MA
Full Time
Marketing
Entry Level

Marketing Specialist– Customer Engagement & Partnerships  
 

As part of Flexcar's Marketing Team, we are seeking a Marketing Specialist– Customer Engagement & Partnerships with an entrepreneurial spirit who thrives in a dynamic, fast-paced environment. This role will focus on driving customer acquisition, engagement and retention at Flexcar.  

You’ll collaborate across multiple functions to execute marketing campaigns, manage customer interactions, and cultivate partnership and develop creative strategies to enhance brand awareness and loyalty. This dynamic role will encompass marketing, customer engagement, partnership outreach, rewards program management and assisting in creative development.  

This is an onsite role in Flexcar's Seaport, Boston (MA) office! 

What You'll Do 

       Marketing Operations:  

  • Assist in managing and executing acquisition campaigns across various channels to drive member growth and retention, adhering to established goals and budgets. 

  • Monitor and report on campaign performance metrics and key performance indicators (KPIs) across digital platforms. 

  • Maintain departmental documents, trackers, and spreadsheets, collaborating with finance on monthly invoicing and billing processes. 

  • Stay updated on industry news and trends related to the automotive sector  

    Customer Engagement & Sales:  

  • Engage with the online community by responding to comments, messages, and mentions across social media channels and review platforms. 

  • Proactively address inquiries and concerns from potential customers, fostering positive relationships and gathering insights for customer improvement. 

  • Conduct meetings with members to identify growth opportunities and gather feedback for internal stakeholders. 

  • Collaborate cross-functionally to provide timely solutions to customer queries and issues that arise across review platforms and social media. 

  • Respond to ad-hoc queries from potential customers via calls, texts, or emails, providing comprehensive information about Flexcar's services. 

    Partnership & Rewards Outreach: 

  • Conduct research on local businesses and proactively reach out to promote participation in Flexcar's rewards program, emphasizing the benefits of partnership. 

  • Coordinate with HR department to offer exclusive Flexcar discounts to employees of partner businesses, driving membership growth. 

  • Support the end-to-end process of partnership development, from identifying suitable partners and negotiating terms to launching initiatives. 

  • Cultivate and maintain relationships with existing partners, driving collaboration and innovation to maximize mutual benefits. 

  • Provide partners with regular insights and reports on the performance of collaborative initiatives. 

  • Cultivate relationships with local businesses and propose mutually beneficial marketing initiatives to extend Flexcar's reach and visibility. 

    Creative Development: 

  • Manage the brief process and contribute to the creation of static ads across social media platforms such as Meta, TikTok, and Reddit. 

  • Assist in developing content calendars and organic content creation, ensuring alignment with brand objectives. 

  • Collaborate on creative copywriting and radio spot development, staying attuned to emerging trends in social media. 

  • Identify, execute, and optimize A/B tests to uncover growth opportunities and enhance campaign effectiveness. 

What Drive’s Success for this Role:  

  • Entrepreneurial Spirit: You should have an entrepreneurial mindset with a high level of curiosity, ready to tackle challenges head-on, and a continuous desire to learn, grow, and improve. You are excited to hit the pavement and talk to people in the community to pitch Flexcar and glean competitive insights. 

  • Relevant Experience: You should bring 1-2 years of experience in marketing or partnership development, preferably within a start-up or agency environment. Experience in building partnerships, managing brand ambassador programs, or event marketing would be a plus. 

  • Fast-paced Agility: You'll be working in a dynamic, high-energy environment. The ability to handle ambiguity, make decisions quickly, and adjust plans to meet changing business needs is critical. 

  • Strategic Execution: You should demonstrate a proven track record in executing tasks efficiently and prioritizing effectively. You're not just about getting things done; you think about the why and the impact of your work. 

  • Communication & Sales Skills: Excellent interpersonal and communication skills are a must. You should be comfortable representing the marketing team in various settings, articulating Flexcar's value proposition clearly and convincingly. Highly organized and willingness to follow up promptly with potential leads. 

  • Team Player: You should have a collaborative mindset, comfortable working cross-functionally with teams from diverse backgrounds and areas of expertise. 

  • Initiative and Proactiveness: You should demonstrate a high level of initiative, anticipating needs and proactively proposing solutions. 

  • Cultural Fit: As a Flexter, you should align with our company values and culture, demonstrating a commitment to disrupting the automotive industry and providing excellent service to our customers. 

What Tops Off the Tank: 

  • Rest & Relax! Unlimited paid time off (we encourage a minimum of 10 days annually) plus twelve corporate company holidays  

  • Save for Your Future! 401(k) with company match from day one of hire  

  • Expand The Family! Up to twelve weeks of paid family leave 

  • Drive a Flexcar! Discounted employee rate on Flexcar products 
     

Who are we?

Flexcar empowers all walks of life the flexibility to have a car of their own without the hassles of traditional car ownership. Convenient and affordable, Flexcar is here to disrupt a 110 Billion dollar industry by providing customers an alternative to car-sharing, leases, ownership, and car rentals.

Flexcar is rapidly growing and we want you to be a Flexster. Our special team is passionate, kind, collaborative, driven, and all-in on building the next automotive game-changer from the ground-up. This truly is an amazing opportunity to not only contribute your talents as a team-member, but also to help build the future Flexcar.

The extra mile:

We encourage Flexsters to bring their whole selves to work - unique perspectives, personal experiences, backgrounds, and however they identify. We are proud to be an equal opportunity employer – M/F/D/V.

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